Product Launch Experience
Preparing for a new product launch with a l700 person sales force entering a very crowded and competitive marketplace, The BI-Lilly alliance tapped our team to ensure the launch experience was as innovative as the product and marketing strategy itself. To truly connect with patient/physician insights and product training, it was imperative that small intimate groups were able to work remotely while remaining connected to the larger experience.
We transformed a 90,000 square foot ballroom into an activity hub for learners to explore and interact with content, appealing to both heads and hearts. This learning engagement can be categorized across 4 elements, each designed with a specific strategy: Pre-Certification, Exhibition/Museum Installation, Experiential Learning, and Broadcasted Workshops. The transition from live interactive learning to broadcast, signaled a pivot from all of the needed contextual topics (market need, strategy, medical, label), to focus on the brand in the form of product messaging and selling resources. Overall, the program was designed to foster a sense of togetherness, enthusiasm, and empathy.
Role: Art Director, Graphic Designer
